DRUPWB Online Hub Campaign: Partners Across Europe and the Western Balkans Unite to Spread the Word
In autumn 2024, all partners of the DRUPWB project coordinated a joint dissemination campaign to promote the Digital Hub — a free, open-access platform developed within the project, offering news, educational resources, online courses, and partner insights for vocational education and training (VET) professionals and youth across Europe and the Western Balkans.
A Platform Open to All
The DRUPWB Digital Hub, available at digital-response.eu, was created as a central resource for tackling unemployment challenges in the Western Balkans through digital tools and STEM-focused vocational education. The platform is structured around four key sections: a News section with expert opinions, event announcements, and success stories; an Education section with curated learning materials; an Online Learning area featuring free, certificate-bearing courses accessible without registration; and a Partners section introducing the organizations behind the project.
One of the hub’s defining features is its openness — all online courses are completely free and require no login, making quality vocational training available to everyone regardless of location or background.
Partners Mobilize Across Six Countries
The campaign unfolded simultaneously across websites, LinkedIn, Facebook, and Instagram channels, with each partner adapting the messaging to their own audiences and languages. Collectively, the campaign reached tens of thousands of people across Ireland, Germany, Croatia, Lithuania, Montenegro, Bosnia and Herzegovina, and Albania.
Outside Media & Knowledge (OMK) launched the campaign earliest, with an article published as far back as May 2024 in the Outside Multicultural Magazine, framing the hub as a milestone in cross-cultural educational collaboration between the EU and Western Balkans. In November, OMK followed up with a dedicated blog post on the OMK Media website and a series of posts on LinkedIn, Facebook, and Instagram, reaching thousands of users. A personal LinkedIn post by Sanja Ivandić further promoted the hub’s content and values to professional networks. A standout Facebook post promoting the hub’s sections and resources reached over 11,700 people — the single highest-reach post of the entire campaign.
Pannonia Consulting from Croatia contributed two LinkedIn posts and a Facebook post, with one LinkedIn post on the hub’s online courses reaching over 140 impressions. Pannonia also published a full article on their website in Croatian — discussing the role of digital tools in addressing youth unemployment in the Western Balkans and detailing the platform’s features and Pannonia’s involvement in the DRUPWB project.
VILNIUS TECH — Vilnius Gediminas Technical University through its innovation centre LinkMenų Fabrikas — published three blog posts on their institutional website (two in English, two in Lithuanian) and two LinkedIn posts, covering the hub launch and its significance for VET communities in Lithuania and beyond. Their LinkedIn posts collectively reached nearly 100 users, while the website articles made the hub visible to broader academic and professional audiences in Lithuania.
Innooctava, also from Lithuania, joined the campaign with a personal LinkedIn post by Vilma Purienė, sharing the hub’s launch with her professional network and helping extend the campaign’s reach in the Lithuanian education and innovation ecosystem.
NVO GLAS from Montenegro contributed one of the most sustained and multi-phase efforts among all campaign partners. Beginning in August 2024 with an article about joining the DRUPWB project as an associated partner — published on their website and cross-posted on Instagram and Facebook, reaching over 2,000 people on Facebook alone — NVO GLAS then ran four additional bilingual posts (Montenegrin and English) in late November, promoting the hub’s launch, its online courses, latest updates, and the range of courses available. Across all their posts, NVO GLAS reached hundreds of additional users and saw strong engagement from non-follower audiences, indicating the campaign successfully reached new communities beyond their existing network.
Ministry of Outsourcing (MOO) from Bosnia and Herzegovina had already signalled their commitment to the project with a LinkedIn post in August 2024 announcing their partnership with DRUPWB. During the November campaign, MOO published two Instagram posts and two LinkedIn posts covering different aspects of the hub — first introducing the platform’s educational resources and partner insights, then highlighting the free online courses and certificate programmes. Their Instagram posts were viewed over 150 times combined, with strong save and share rates reflecting genuine audience interest.
Spin Association from Bosnia and Herzegovina ran the most extensive campaign among all partners, publishing four coordinated posts across Facebook, Instagram, and LinkedIn — twelve posts in total. Each post targeted young people, youth workers, educators, and other professionals from Bosnia and Herzegovina. The results were impressive: Spin’s four Facebook posts collectively reached nearly 13,000 impressions, with the fourth post on the full range of online courses alone generating over 4,100 impressions. Instagram posts similarly performed well, with individual posts reaching nearly 2,000 people. Spin’s campaign brought the DRUPWB hub to the attention of the core target audience in Bosnia and Herzegovina more broadly than any other single partner’s effort.
CRCA/ECPAT Albania published a bilingual article (Albanian and English) on their website, reporting on CRCA’s role in the DRUPWB project and how the hub supports VET providers and youth in using technology to improve education and employment opportunities in Albania and the wider Western Balkans region. The article was cross-posted to CRCA’s Facebook, Instagram, and X accounts, generating approximately 100 views and 300 impressions.
A Collective Effort, A Regional Impact
The DRUPWB Online Hub campaign demonstrated the strength of coordinated partnership action. With eight organizations contributing posts, articles, and social media content across six countries, the campaign brought the Digital Hub to the attention of VET professionals, educators, youth workers, young people, and policymakers from Lithuania to Albania, and from Croatia to Germany.
The diversity of channels — from institutional websites and academic news portals to personal LinkedIn profiles and bilingual social media posts in Montenegrin, Croatian, Albanian, and Lithuanian — reflects the project’s commitment to making VET education resources truly accessible across borders and languages.
Explore the DRUPWB Digital Hub
Whether you are an educator seeking fresh resources, a young person looking to build new skills for the digital economy, or a VET professional interested in European cooperation, the DRUPWB Digital Hub is open to you — free of charge and without registration.
Visit digital-response.eu to explore news, educational materials, and online courses today.
